Week 8

Q13. The first search that I conducted was “Dyson hoover”. When I took a look at the results that I got, I seen that Littlewoods was 5th on the sponsored links, above Amazon and Argos, which were both lower on the list. However, Littlewoods was not amongst the search engine results (well not the first six pages anyway). Potential customers would not search this far and would instead check the first few results and perhaps give up.

Littlewoods however does have the advantage of being higher up than its main rivals on the sponsored links, which are a more trustworthy source than the results.

Next I typed in “firetrap shoes”. Amazon had the first two results, with Littlewoods being nowhere to be seen apart from the sponsored links again.

On my third attempt I typed in “miss selfridge” (a clothing brand for women) and Littlewoods was half way down the second page. I think this was because I changed the search to pages only in the UK though.

Another search I did was Levis jeans and Littlewoods did not appear on any of the results I seen.

I think the poor results that I got were from the fact that Littlewoods do not make any products, instead buying from suppliers.

This is quite worrying as Littlewoods sell mainly online and the fact that their search engine results are so poor is alarming as they are loosing out in alot of business and potential customers. Littlewoods does however appear on the sponsored links nearly all the time which are paid for.

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