Week 9

Traffic building is a term used to describe the process of trying to attract people to your website. An online e-commerce business cannot survive if they do not have customers. It is important to them that they try and attract as many customers as they can and keep them for return purchases.

There are many ways that Littlewoods can attract sustomers to shop on their website.

Littlewoods has signed a two-year deal with www.buy.at to consolidate its third-party marketing strategy and boost web sales to meet its £750m target. So-called “affiliate” marketing deals agree for one site to feature content or ads designed to drive traffic to another. Under the Littlewoods deal, www.buy.at will manage a combination of search engine optimization, pay per click and loyalty site affiliates to increase the shop chain’s online performance. Affiliate marketing is key to the plan to double online sales to £750m in the next three years. A single affiliate network means we will have greater visibility of how each product and affiliate is performing and increase efficiencies using one management area and reporting system, rather than duplicating effort. The re-launch of littlewoodsdirect.com in September saw a 44 per cent rise in online business.

Littlewoods is now the UK’s largest online clothing and footwear retailer, with around 12% of the market share. They have alot of traffic on their website as they are one of the most popular companies in the UK.

With Misco it uses several ways to bring customers to their site. This is an important stage of any business as, if it is done right, it will show customers this is a trusted site to do business with.

Search engines are an easy way for customers to become aware of the Littlewoods website as it provides hits and sponsored links. Search engines also provide sponsored links which appear before the search results. Littlewoods always features in these sponsored links which will boost the traffic to their website further.

Another method of attracting customers to your website is through voucher and discount codes. There is a number of websites, like www.myvouchercodes.co.uk, which provide links to special offers on sites such as Littlewoods. This provides customers who are on another their site, an external link to Littlewoods.

Littlewoods has to work on keeping thier customers, this can be done with special offers, discounts and special privliges like newsletters etc.

As you can see Littlewoods has many ways to help attract customers to their website, this is why they are one of the biggest retailers in the United Kingdom.

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